SUMMER ISSUE 2025:
July 11, 2025
Boulder Wins Golden Ticket to Sundance
Boulder secured a 10-year Sundance Film Festival contract starting 2027, promising economic and cultural gains. While boosters tout industry revival, skeptics question lasting impact, citing past setbacks and shifting film market trends. Success may hinge on Colorado leveraging this high-profile opportunity.
By Alex Elmore
USE ARROWS TO MOVE THROUGH IMAGES
Elevation is something Boulder already had 5,430 feet of before getting more of it in the national press when its 10-year Sundance Film Festival contract win was announced on March 27, 2025. That day the marquee of Boulder Theater broke from its then-use as the backdrop of a 1950s-set film production to read “Welcome Sundance Film Festival 2027” for a few hours, and for countless photos of it to be published across a dozen outlets.
Sundance’s announcement of potentially leaving its birthplace in Park City, UT sent much of the U.S. film industry into a frenzy as at least six cities wined and dined the festival as serious venue competitors last year.
The vying cities didn’t just want the legacy of Sundance to include their streets; they were after the spending power of Hollywood. The 2024 festival, which ran from January 18 to 28, brought in $132 million, along with 1,730 jobs that paid $69.7 million in wages, according to the festival. The 24,000 out-of-state visitors spending on average $735 a day would be a crowning economic achievement anywhere, and Boulder became a finalist alongside Cincinnati and Park City in September 2024.
Articles following the contract unveiling praised the economic incentives the 48-year-old festival would bring to the local Boulder and state-wide economies. Many articles hailed a boost to the creative economy as well, presenting Sundance as a golden ticket to advance a too-long stagnant professional film industry in Colorado.
Keith Garcia, the artistic director of Sie FilmCenter, year-round home of Denver Film, concurred, looking forward to the yet-unknown ways the two festivals may team up. In 2021 COVID precautions moved Sundance to host nation-wide satellite screenings of its titles. Sie was one such location.
“We’ve had the good fortune of knowing Sundance for many years,” he says. “The prospect of collaboration is always there.”


Boulder's Sundance Film Festival Date -Image: William Cameron
While in Boulder for the contract announcement, Sundance Institute director Ebs Burnough teased involvement across the state during and outside of its 10-day festival through education and other initiatives.
However, longtime local filmmakers and industry experts Trai Cartwright and Kent Youngblood aren’t as wide eyed and optimistic though. They both expressed excitement for the Colorado service industry, especially in Boulder, but were less quick to believe Sundance would bolster a creative economy.
In separate interviews Cartwright and Youngblood each told the story of the state’s once very successful film industry, which includes popular current filmmakers such as Steven Spielberg, Quentin Tarantino, and Christopher Nolan shooting here, and Denver containing multiple year-round operating soundstages. All of this changed in 1992 when anti-LGBTQ amendment 2 was added to the state constitution by a narrow 53% vote in favor. Though the bill was later overturned in the case Romer v. Evans in 1996, the four-year interim during which Colorado was called “the Hate State” drove much film production away, shuttering soundstages and other vital infrastructure.
During an interview with Colorado Public Radio (CPR,) Governor Jared Polis denied political reasoning behind Sundance’s move to the state. However, Colorado’s continuing transformation into a queer destination seemed to help single out Boulder above Sundance’s current home in Park City. Utah recently passed anti-LGBTQ legislation including the banning of Pride flags from state buildings and schools. Plus, a newly signed Colorado bill allotting $34 million in tax credits to Sundance specifically, and around $500,000 to smaller film festivals in the state sweetened the deal.
“There is no silver bullet to increasing film and television jobs and facilities,” says Youngblood. Though he thinks Sundance might “move the needle.”
He wonders, however, if film festivals are still the vital part of film distribution that they have been before.
The main allure of Sundance differs from other festivals in its billing as a film marketplace. Since its founding in 1978, the festival has debuted more works from first time directors than almost any other major festival in the U.S., comprising close to half its lineup yearly. This is meant to offer these select few filmmakers a launchpad for their careers, as studio film buyers are seated among regular audience members, fueling hopes of a distribution deal.


Image: Boulder Theater Logo
Youngblood, who attends Sundance and the similar American Film Market, doesn’t see nearly as many acquisitions as a decade or two ago.
“There’s a whole group of films that aren’t really made anymore that were ideal for film festivals because they were smaller dramas and things like that,” he says. “The past few years we’re seeing a drastic decrease in the number of films actually being bought… because studios don’t know how to monetize it. Should it go direct-to-streaming, which has a different model than theatrical releases? In some ways I think Sundance is going to go back to more of an indie vibe–they’re not going to show as many big films now.”
Cartwright feels that even if the festival is still as vital as it has been during the indie film boom of the 1990s, many Colorado filmmakers don’t have the necessary tools or knowledge to network the festival in their favor. Regardless of if they have a title in 2027’s lineup, she’s hoping to help change that through better pitching and marketing classes, such as her online course “Let’s Go to Sundance!”
“[Sundance] does not lend legitimacy to our film industry in Colorado. It lends legitimacy to whether Boulder and all the vast resources that Sundance represents can put on a great festival that ends up being more accessible–more housing, better transportation, a better user experience,” says Cartwright. “I don’t think it’s going to make people wake up and say ‘Wow, Colorado–it’s just like Atlanta!’ The Colorado film industry needs to be responsible for levelling itself up. But now it’s going to have a second major market… and if [Colorado] can’t figure out how to make the best use of that marketplace, it’s on them.”
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About the author
An Alabama native, Alexander Elmore is the Head Researcher of the Webby award winning podcast Dark History with Bailey Sarian and Director of Marketing & Film Programming - Features at Denver Documentary Society. He holds a B.F.A. in Film and Television from the University of Colorado Denver. His reporting has appeared in The CU Sentry, Looper, and Westword. He has screened work at Denver Film, International Film Series at CU Boulder, Jersey Devil, DracFest, and internationally with 48 Hour Film Project.
Since 2004, METROMODE has been a beacon for the LGBTQIA+ community and our allies. We’re a publication built on quality, not only in our advertising clients but in the look, feel, and editorial pieces of each magazine. METROMODE speaks to the entire community with thoughtful analysis of local, national, and global events affecting our community; developments in business, finance, the economy, and real estate; interviews with emerging and seasoned artists, musicians, and writers; appealing new opportunities to enjoy Colorado’s rich culture and social atmosphere; quality aesthetic experiences from film, to food, to music, to art, to night life; and challenging social and political thought.









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